Bugspotter's Industry Oriented Advanced Digital Marketing Course
100% Placement Assistance | Self Paced + Live Online Sessions
3 Month Personalized Live Advanced Training is taught by industry experts in a comprehensive & question-oriented format.
Enroll Before: Dec 30, 2024
1000+
Students Trained
100%
Placement Assistance
Dec 30, 2024
Start Date
0%
EMI Available
7:00 AM - 9:30 AM
Lecture Timings ( IST )
Key Highlights Of The Course
- 100+ Hours Of Live Class
- 50+ Hours of Videos
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- In-Class Live Presentations
- 5+ Live Projects & Practice Assignments
- 100% Placement Assistance
- Resume & Interview Training
Syllabus
Our hybrid online Digital Marketing Course is designed to teach students the basics to the advanced level concepts of Digital Marketing with practice assignments and offline in-class projects which helps them to get placed in MNC’s or Become Freelancers.
Term 1
In this term, you will learn basics of marketing and how to ace SEO, Web-App Creations, Graphics Designing, etc…
Module 1: Digital Marketing Overview
- What is Marketing?
- How We Do Marketing?
- What is Digital Marketing?
- Digital Marketing Platforms and Strategies
- Digital Marketing Vs Traditional Marketing
- Inbound Marketing Vs Outbound Marketing
- Defining Marketing Goals
- Latest Digital Advertising Trends
- Case Studies of Digital Campaigns
- Â
Module 2: Website Planning And Creation
- Agenda For The Lesson
- Validating Business Idea
- Technical Terms
- Introduction To Domain & Hosting
- How To Choose A Domain Name
Module 3: Business Website Creation
- Agenda For The Lesson
- Validating Business Idea
- Technical Terms
- Introduction To Domain & Hosting
- How To Choose A Domain Name
- Introduction To WordPress
- Installing Themes
- Installing Plugins
- What are Page Builders and Why You Should Use Them
- Creating & Designing Web Pages
- Using Elementor / Divi (Page Builder)
Module 4: E-Commerce Website Creation
- Understanding E-Commerce
- Installing Woo - Commerce
- Product Listing
- Store Setup Setting
Module 5: App Creation
- Introduction To App
- Importance of App
- Benefits of Mobile App for Business
- App Types & OS
- App Creation Tools
- Choose Relevant Layout
- Designing as Per Your Requirement
- How to Download Free Apk File
- Introduction to Google Play Console
- The process to Upload App in Playstore
Module 6: Graphic Design For Business
- Introduction To Canva
- Creating Logo
- Creating Social Media Post
- Creating Broucher's
- Creating gif,png,pdf,jpg,jpeg,etc...
- Creating Presentaions
- Creating Proposals
Module 7: Video Creation
- Introduction To Toonly
- Creating Animated Video
- Creating Presentation Video
- Creating Video Ads
Modue 8: Search Engine Fundamental
- What Is Search Engine
- Top Search Engines
- How Search Engine Works
Module 9: Introduction To SEO
- What Is SEO
- Types Of SEO
Module10: On Page SEO
- What Are Meta Tags & Importance
- Meta Title
- Meta Description
- Meta Keywords
- URL Optimization
- Content Optimization
- Keywords / Keywords Density
- Bold / Italic / Underline
- Heading 1 To 6
- Anchor Text
- Page Load Time Optimization
- Image Optimization
- Favicon
Module 11: Off Page SEO
- What Are Backlinks & Its Importance
- Precautions To Create Backlinks
- Domain & Page Authority
- Do Follow & No Follow
- Keyword In Anchor Text
- Where & How To Create Backlinks
- Business Directory Sites
- Social Book Marketing Sites
- Video Submission Sites
- PPT Submission Sites
- Image Submission Sites
- Blog Commenting
- Guest Posting
- Web 2.0
Module 12: Technical SEO
- What Is Sitemap & Importance
- What Is Robots.Txt & Importance
- What Is SSL & Importance
- What Is Schema & Importance
- What Is AMP & Importance
- 404 Error
- 301 / 302 Redirection
- Canonical Tag
Module 13: Local SEO
- Local SEO Introduction
- Local SEO Ranking Factors
- Google My Business Setup
Module 14: Video Optimization
- Video Optimization Introduction
- Video Ranking Factors
- Youtube Studio Video Setup
Module 15: Voice Search Optimization
- What Is Voice Search
- Introduction To Voice Search
- Voice Search Ranking Factors
Module 16: Keyword Research
- What Is Keyword & Keyword Research
- Tools Used For Keyword Research
- How To Use Keyword Planner
- Types Of Keywords
Module 17: Google Algorithm
- What Is Google Algorithm
- Impacts Of Google Algorithm
- Panda
- Penguin
- Hummingbird
- Google Mobile-Friendly Update
- Pigeon
- SandBox
- Google RankBrain
- Google Possum
- Google Fred
Module 18: SEO Techniques
- White Hat SEO Techniques
- BlackHat SEO Techniques
- Gray Hat SEO Techniques
Term 2
After mastering Term 1, you will progress to ace social media marketing, Remarketing and ads type.
Module 19: Competitor Analysis
- Content Strategy
- Copywriting
- Canva
- Social Media Marketing Organic
- ORM
- Influencer Marketing
- Resume Making
- Interview Skills
Live Project: Social Media Content Strategy
Module 20: SEO Audit
- On- Page SEO Audit Reports
- Off- Page SEO Audit Reports
Module 21: Social Media Optimization
- What Is Social Media Optimization
- Social Media Optimization Concepts
- Facebook Business Page Optimization
- Instagram Business Account Optimization
- Twitter Account Optimization
- Linkedin Business Page & Account Optimization
- Quora Account Optimization
Module 22: Social Media Automation
- What Is Social Media Automation
- Tools Used For Social Media Automation
- Schedule Post & Connect Social Channels
Module 23: Social Media Calendar
- Creating Social Media Calendar List
- Monthly
Module 24: Lead & Traffic Generation
- What Is Lead
- Methods To Generate Traffic
- Landing Page Optimization
- Understanding Thank You Page
Module 25: Facebook & Instagram Marketing
- Basic Facebook & Instagram Ads
- Introduction To Ad Manager
- Types Of Ads (Ad Manager)
Module 26: Quora Marketing
- Introduction To Quora Marketing
- Types Of Ads (Quora Ads)
Module 27: Linkedin Marketing
- Introduction To Linkedin Marketing
- Types Of Ads (Linkedin Marketing)
Module 28: Twitter Marketing
- Introduction To Twitter Marketing
- Types Of Ads (Twitter Marketing)
Module 29: Influencer Marketing
- What Is Influencer Marketing
- Case Study Of Influencer Marketing
Module 30: Re-Marketing
- What Is Remarketing
- Benefit Of Remarketing
- Creating Of Remarketing Campaigns
Module 31: Search Engine Marketing
- Introduction To Search Engine Marketing
- Concept Of PPC
- Understanding Bidding Strategy
- Types Of Ad Extension
- Ad Group Setup
- Types Of Keywords
- Dynamics Ads
- Quality Score
- Ad Rank
Module 32: Online Display Marketing
- Introduction To Online Display Marketing
- Bidding Strategy
- Understanding Ad Group
- Creating Responsive Ads
Module 33: E-Commerce Marketing
- Understanding Shopping Campaign
- Creating Merchant Center Account
- Adding Product To Merchant Account
- Creating Shopping Campaign
Module 34: Video Marketing
- Introduction To Video Marketing
- Bidding Strategy
- Audience Targeting
- Creating Video Campaign
Module 35: Mobile App Marketing
- Introduction To App Marketing
- Bidding Strategy
- Creating App Campaign
Module 36: Discovery Ads
- Introduction To Discovery Ads
- Bidding Strategy
- Audience Targeting
- Creating Discovery Ads
Term 3
In this last term, you will learn how to ace ORM,Search console, analytics and diiferent ways of earning and getting jobs through digital marketing
Module 37: Growth Hacking
- Introduction To Growth Hacking
- Case Study Of Growth Hacking
Module 38: Content Marketing
- Understanding Content Marketing
- Types Of Content Format
- Creating Dynamic Content
Module 39: Online Reputation Management
- What Is ORM
- Importance Of ORM
- Review & Complaints
Module 40: Email Marketing
- What Is Email Marketing
- Benefits Of Email Marketing
- Creating Subscriber List
- Creating Template
- Reporting
Module 41: SMS Marketing
- What Is SMS Marketing
- Benefits Of SMS Marketing
- Types Of SMS
- Reporting
Module 42: Whatsapp Marketing
- Importance Of Whatsapp Marketing
- Benefit Of Whatsapp Business
- Setup Of Whatsapp Business
Module 43: Google Search Console
- Introduction To Search Console
- Submitting Sitemap
- Submitting International Targeting
- Understanding Organic Performance
Module 44: Google Analytics
- What is Google Analytics
- Importance Of Google Analytics
- Real Time Traffic
- Audience
- Acquations
- Behaviors
Module 45: Blogging
- What Is Blogging
- Topic Selection
- Formats Of Blogging
- Monetization
Module 46: Google Adsense
- What Is Google Adsense
- How To Apply For Google Adsense
- Adsense Policy
Module 47: Affiliate Marketing
- What Is Affiliate Marketing
- How To Apply For Affiliate Marketing
- Strategy For Affiliate Marketing
Module 48: Dropshipping
- What Is Dropshipping
- Understanding Dropshipping Concept
- Case Studies Of Dropshipping
Module 49: Freelancing
- What Is Freelancing
- How Freelancing Works
- How To Quote Client
- How To Get Clients
- Creating Freelancing Portfolio
Module 50: Resume Building
- Creating Resume
- Portfolio Building
Module 51: Cover Letter Building
- Creating Cover Letter
Module 52: Interview Preparation
- Â Interview Question
- TechnicalÂ
- Non Technical
Module 53: Mock Test
1 On 1 Mock Test
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Module 54: Client Pitch
Client Presentation
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HOURS OF LIVE LEARNING
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Live Projects
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HOURS OF VIDEO LEARNING
Tools You’ll Master
Mentors
Vishal Jadhav
Digital Marketing Trainer
4+ Years ITExperience
4+ Years Teaching Experience
Govind Chavan
Project Trainer
5+ Years IT Experience
5+Teaching Experience
Rushikesh Deshmukh
Digital Marketing
3+ Years IT Experience
2+Teaching Experience
Rajat Koranne
Management Head
2+ Years Management Experience
2+Counseling Experience
Bharat Kale
Manual Trainer
5+ Years IT Experience
5+Teaching Experience
Govind Mule
Automation Trainer
5+ Years IT Experience
5+Teaching Experience
Our Learners Work At
Fees:
₹30,000 + Taxes
Start Date:
Dec 30, 2024
- 100+ Hours Of Live Class
- 50+ Hours of Videos
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- In-Class Live Presentations
- 7+ Live Projects & Practice Assignments
- 100% Placement Assistance
- Resume & Interview Training